Actionable Takeaways from the book “Rework”

Below are my takeaways from the book “Rework”

Focus on what won’t change:

Free Shipping – Great selection – Friendly Return Policies – Affordable Prices – Reliability – Practicality – Speed – Simplicity – Ease of use – Clarity

Pick a fight with the best competitor: i.e. Apple vs. Microsoft

Under do the competitiondon’t offer all the bells and whistles for the sake of competition

Emulate Chefs: Give your recipes away – share everything

Focus on getting your story into a Trade Publication or a Niche Blogger

Instant Cultures are Artificial – “culture is a byproduct of consistent behavior” – (I like this one)

Don’t use the words: need, must, can’t, easy, just, only, fast, everyone, no one, always, never

If you are interested in getting started or restarted in a coaching engagement – Please visit to view the products and prices that we have available or e-mail your questions to

I’m Keith Lawrence Miller and I approve this message.   We provide Certified Professional Action-based Coaching and Consultation services to Maximize Opportunity through Innovative Communication and Goal Setting by using Strategy in Leadership, Business, Career, and Life. Optimize your Strengths and Achieve Success in Less Time with a motivated Focus – Visit: or for more information…

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